Importance of Strategic Communication


Since its inception, the term strategic communication has gained currency in both professional and academic circles. Tactical communication is the process of how an organization functions at different levels. This field of expertise is a crucial aspect of a person, group, and socialization within and outside the institution. Previously, much research has focused on communication studies as the focal point of a strategic approach. When it comes to strategic information, it’s critical to think about the unregulated and random aspects that define its nature. While objectives can always be defined and set, a communication approach requires many people, which is frequently unanticipated. As a result, firms must evaluate changing elements that constantly modify the policy while designing a communications plan. Thus, strategic exchange of information includes both informal and formal communication within the company and between its team members to achieve its objectives. This research paper will analyze the social medial communication strategy based on Dell Company, an example of Planned information.

Social Media and Strategic Communication

Imperative communications are defined in social media as an organization’s deliberate communication to fulfill its aspiration. Critical transmission, in many cases, is associated with an organization’s operating model and encompasses marketing, brand management, and advertising as disciplines. The rise of social media has profoundly impacted the practical and theoretical of branding, media relations, and promotion. Social media has increased the demand for authentic, different communications programs that engage audiences and keep evolving in response to the discussion (Lewis and Nichols 14). Social media has become essential to group facilitation conveyance as a tool for communicating with the public due to its ability to connect people spontaneously. Marketers can nearly instantaneously converse with diverse markets using social media. In a study investigating the fast-expanding occurrence of brand communities established on social media, researchers discovered that brand communities put in place on social networking increase the emotions of society. This is among associates and facilitates the creation of worth for both delegates and the organization.

As depicted in their social media, marketing companies can deliver personalized messages and information to individuals by learning about their customers’ interests and ways of life. The emergence of this type of social media marketing reflects a continuing trend toward developing more intimate interactions with clients. Many corporate strategy conversationalists have also garnered significant attention as a valuable tool for improving issues management, environmental control, and two other communications. The marketers can deliver personalized messages and information to individuals by learning about their customer’s preferences and habits as reflected in their online activities.

As media has evolved, public relations practitioners’ strategies and tactics have had to grow as well. Traditional channels association’s techniques are giving way to processes more appropriate for a digital environment. Most of these changes were deliberate and strategic, intending to increase efficiency and productivity. On the other hand, other changes were unintentional and may have had a detrimental effect on Public relations procedures. The literature well documented that there are massive differences in understanding how institutions use online networking. Moreover, there is some debate about how these significant new communication channels can and should be used in corporate and social relations communication.

Example of Strategic Communication from Practitioners in Social Media Field

Dell, for instance, is a company with its origin in the United States and deals with services and sales related to the hardware of a computer. Michael Dell was the one who established the company in the year 1980. The company earns revenue which is quite considerable, summing up to 49 dollars in a year employing over 55,000 individuals. By vending its products worldwide, Dell marks its availability to all people making the company famous. The main aim of Dell is to create customers who are dedicated to providing better understanding at a vast value.

Key Features that Helped In Identifying Dell as a Strategic Communication

Dell chooses to entirely focus their attention on its clients by maintaining associations that are direct to them. The company serves its customers with the best products possible, followed by benchmark-centered technology to reduce competition. The company works on a mission to accomplish the best position among all other flourishing computer corporations. Dell works to provide customers with an experience that is greater than others concerning the market it obliges.

The company’s vision is understood to be an origin in the various areas of its commercial maneuver. Contextual of the International Communication Strategy of Dell morals and its corporate process has been well-read to observe tremendous growth in the past 20 years. During this period, Dell was honored to make undertakings in stimulating its quality standards continuously. The vision, values, and a mission with favor to the business have facilitated the company to achieve its established illustrious aims.

The vital proficiency aspect which has assisted the company in attaining achievement has been known to be a communication tactic. Despite the company witnessing such outstanding expansion, it is known to maintain its fundamental values. Dell upholds an ethical arrangement where people are viewed as a standard line that links the current point along with the future candidates of the establishment. The company is a flat where the business performs all its operation on claim outcomes and the basis of open communication. The company workers, at every individual level, are given independence completely. This is to organize new and progressively efficient techniques of performing their corresponding responsibilities. The completion and persuasion of unique jobs concerning the workers do not require permission from the higher administration.

Critique of the Above Example Demonstrating My ability to Critically Think and Apply Course Terms and Content

Compared to the tactics utilized by other computer manufacturers, the Dell computer corporation employs a media strategy regarded as ground-breaking. Personal computer makers’ typical communication model involves the flow of information through several parties. Before reaching the customer, they pass through the producer, vendors, supplier, distributor, and even genuine worth resellers. Dell’s strategy excludes various information flow components that they believe are unnecessary to the supply chain. Direct contact between the producer, seller, and consumers is a key to their methodology.

The direct flow of information between the producer, distributor, and customer is central to Dell’s media strategy. As an outcome, the implemented system has positively impacted the organization, both at the manufacturing level and in terms of customer interactions. The design has influenced Dell’s manufacturing operations by significantly lowering the product development cycle, which is currently seven hours on average, resulting in order cycle times as short as one week. The organization can reach these figures by replacing inventory with information across the distribution chain, where buyers may share information in real-time over the internet.The strategic approach can influence customer satisfaction and experience at the consumer level by allowing them to place direct orders conveniently through the internet. This feature improves the experience for customers by enabling them to make suggestions on their desired modification. Customers can also get their orders straight from Dell via UPS or FedEx direct shipping, allowing Dell to sustain excellent client relationships.

Despite the excellent efficiency demonstrated by Dell’s proper communication strategy, there are potential issues because the system is heavily reliant on just-in-time production techniques. As a result, the company has adopted a communication model with both its customers and suppliers. In a supplier outage, Dell may be obliged to shut down operations on an urgent basis, which is a significant setback given the lack of physical stock as an option.

Another significant risk issue is their communication system, which is heavily relied on Information technology. Dell has minimal control over the worldwide ICT facilities; thus, any problem with the Industry puts the corporation at risk of internet outages. Nonetheless, the issues can be dealt with in a variety of ways. The possible risk associated with vendors can be mitigated by using an integrated approach with them. As a result, all supplier-related potential hazards, which appear to constitute the foundation of Dell’s functioning and the proposed communication plan, would be mitigated.

Dell has indeed established the strategy by fostering a culture of committed, diligent employees at all levels. Other businesses will have to eliminate specific individuals of their production process that do not add value to the communication program to replace them with a chain section. Additionally, a more just manufacturing procedure will necessitate regular dialogue with both customers and suppliers. This necessitates digitizing a portion of their production chain, allowing for actual information access on orders and manufacturing methods.

An examination of Dell PCs’ direct communication methodology demonstrates that the technique can effectively reduce the incompetency shown by most PC makers’ outdated communication strategies. To provide customer-oriented products and services, the benefits of strategic communication are clear proof that the plan is a game-changer. It can significantly assist other PC vendors in reducing drawbacks such as lengthier processing stages and unsatisfied customers caused by not involving the customer in the information process.


In strategic communication today, media plays a significant role, including providing places for an individual meetings. Institutions are also utilizing space in social media to share emotions, beliefs, information, and belongings to link with individuals. The literature of social media has implications for a large area of study as it affects many modern society areas. Many disciplines within the strategic communication fields have tried to take ownership of social media from a perspective of an organization, such as advertising, marketing, public relation, and management. Social media, according to the literature, can effectively be employed in each of these disciplines. For that to be true, it is argued that social media plans need to be situated in the strategic communication of a company. This means it is the management structure part that makes all of the major decisions of an organization. By looking at strategic communication and social media via the CoP lens, there is a need to learn through practice, identity, community, and meaning. Organizations should give the stakeholders the chance to face the three belonging modes: imagination, alignment, and engagement to provide the best climate for CoP.

Work Cited

Lewis, Bobbi, and Cynthia Nichols. The Routledge Handbook of Strategic Communication. 1st ed., Routledge, 2015, pp. Chapter 36 1-17.

Removal Request
A real student has written this essay about Importance of Strategic Communication and owns intellectual rights to it. If you plan to use this work for research purposes, make sure to include an according citation.
Request to Remove Content

If you are the content owner and don’t want it to be available on our website anymore, feel free to send us a removal request. We’ll fulfill it after reviewing.

Send the Request
Receive a free price quote