Integrated marketing communication (IMC) is crucial for businesses since it promotes increased sales and profitability. Implementing IMC objectives with several strategies will help Vitesy and its product advancements. The company will promote its brand awareness and create new marketing opportunities. Additionally, there will be improved business-customer relationships which is crucial for success. Therefore, Vitesy will gain a broader consumer base and more profits by promoting its products through IMC integration.
Creating brand awareness and attracting customers to Shelfy will be the first Vitesy’s objective. The company will focus on its competitive position in the market by comparing the prices of its products with that of competitors. Adopting competitive prices will enable the company to attract more clients. The use of social media platforms for product promotion will allow the company to increase its consumer base. Raising the products’ popularity involves communicating its benefits, and allowing the clients to understand Vitesy’s internal environment, objectives, and other services. The primary goal of a social media campaign is to create a cordial and mutually beneficial relationship with customers. Therefore, implementing a social media marketing strategy while focusing on the company’s competitiveness promotes organizational success and market presence.
Another IMC objective will involve encouraging the newly recruited customers to make purchases upon creating a relationship with them. The customers will gain confidence in the company and develop enthusiasm towards the products. Organizing and promoting recurring orders will be an opportunity for the company. For instance, considering the environmental and cost benefits of Shelfy, the company may consider additional purchases for clients who buy for gift purposes.
The central aim of IMC is to create long-lasting relationships with clients rather than blackmail them into one-time purchases. The use of social media platforms will allow Vitesy to build mutually beneficial relationships with clients while considering its competitiveness in the market. Consequently, the company will become more profitable, gaining a competitive edge in the market. IMC is beneficial to Vitesy since it will promote brand awareness and broaden the consumer base.
