Writing the Executive Summary An executive business plan summary should outline basic facts about the enterprise. When writing this section, assume you are talking to investors, so you need to use pitch-style narratives to grab their attention and keep them interested in learning more about the proposal. Items that you...
Introduction The beverage market changes, new trends emerge constantly, and even some of the biggest corporations as Coca-Cola and Pepsi can lose their power and relevance. Analysts cited market share declines caused by rising prices in PepsiCo’s snack categories (Badaracco & Preble, 2015). They pointed out that greater advertising and...
Introduction Using inventory control models, mathematical methods are utilized to manage and optimize inventory levels. These mathematical methods have proven effective in managing and optimizing inventory levels, and inventory control models have been developed to balance the costs associated with maintaining inventory and the costs associated with stockouts and missed...
Introduction It is important to note that Walmart and Target are the largest low-cost retail stores with massive revenues and tight competition. They mainly rely on price advantage to remain competitive, which is why evaluating these two is not only exciting but also insightful. The analysis will focus on the...
Introduction It is hard to disagree that employees are the driving force of any company in both the private and public sectors. More satisfied staff members ensure the growth of their firm’s performance, so it is important to pay increased attention to human resource management (HRM). Nevertheless, some may disagree...
Executive Summary Apple Inc. is a successful technology company headquartered in Cupertino, California. The company designs and distributes personal computers, iPhones, iPods, and other digital services like music stores. iPhone is the flagship project of Apple, whose sales have been increasing exponentially. This report audits the company’s marketing strategy as...
Introduction Today’s market is highly saturated with the same type of goods and services. In order to behold reliable positions in the market, companies need to attract and retain customers’ attention. Brands must evoke emotions and impress customers to remain ahead of the competition. It is also necessary to constantly...
Introduction Caterpillar (CAT) is one of the world’s leading manufacturers of specialized equipment for mining, construction, transportation, and other industries. The corporation includes more than 480 divisions located in 50 different countries on all continents except Antarctica; the headquarters of the company is located in the USA. Despite its competitors...
Introduction The Wells Fargo Financial Fraud topic was chosen to expand students’ skills in predicting future fraudulent behaviors and ways of curbing such challenges. Other students should care about the research’s title to gain more knowledge on effective decision-making in ethical dilemmas. The topic is important and timely because it...
Introduction The human resource department of Southwest Airlines is famous for prioritizing the needs and wants of its employees. For instance, in 2017, this airline decided to share its profits for the past fiscal year with its employees (Google Sites, n.d.). As a result, this company records a relatively high...
Analysis tools aid in comprehending industries and their competitors by gaining an awareness of the environment in which they operate and their interactions with the market to increase organizational performance and efficiency. Most analytical tools use historical, backward-looking information to estimate future assumptions. It is crucial to use caution when...
Introduction to Apple Apple Inc. is a multinational corporation headquartered in Cupertino, California, that designs, develops, and sells consumer electronics and personal computers. Apple is the most valuable technology company in the world, with a market cap of $866B (Li, 2021). In addition to being the most valued tech company,...
The Most Important Issues for Academic and Professional Development The Enhancement of Leadership Capabilities The first important issue that concerns personal and academic qualities is the enhancement of leadership capabilities. Some people have acquired the necessary qualities due to certain situations in life, but others should develop them from the...
Integrated marketing communication (IMC) is crucial for businesses since it promotes increased sales and profitability. Implementing IMC objectives with several strategies will help Vitesy and its product advancements. The company will promote its brand awareness and create new marketing opportunities. Additionally, there will be improved business-customer relationships which is crucial...
In the current economic climate, which is governed by intense rivalry, innovative businesses have the potential to redefine the norms to their advantage. Primark is one of the leading fashion shops in Europe and the greatest by turnover in the United Kingdom, with over 70,000 employees in fourteen nations (Statista,...
Introduction For a product or service to be sold to a customer, several processes must make it useful and desirable to meet the preferences and needs of the consumer. The value chain involves several stages that help create a finished product, from the original design to the final delivery to...
The principles of any organization’s management are concentrated on achieving a dominant position in the marketplace. Companies expand their spheres of influence and examine unexplored niches, but realizing these regulations is inconceivable without the team’s support. The use of universal human values in management constitutes the connecting link that contributes...
Introduction The topic of management consulting is currently relevant because a large number of companies resort to business consulting services. This is done for various reasons, such as changing the company’s strategy, improving its efficiency and profitability, or reorganizing its personnel policy. The issue of change and counseling discussed in...
Introduction Marketing is about communication and is the process of creating messages that persuade people to buy products or services. About my learning, some of the key concepts covered include POEM (Paid Owned Earned Media) and social media metrics. POEM is a marketing term that refers to the three ways...
Introduction When a company is considering exiting a particular industry, it has to strive to achieve some specific metrics that may, among other things, boost its valuation. For a company to ensure it makes the best decisions when exiting, it has to come up with strategic alternatives based on its...
Introduction The Wells Fargo controversy resulted from the company’s workers’ tremendous pressure to fulfill cross-selling sales goals. Cross-selling entails offering more products to current consumers. Wells Fargo staff utilized strategies such as coercing relatives and friends into opening bank accounts. They bought bank cards in customers’ names who never sought...
Introduction The modern world is entirely driven by marketing and sales, where gaining new clients and retaining existing customers is the primary objective. Customer service frequently interacts with a customer before the sale, which significantly impacts the decision. Providing excellent customer service is the act of making a sale since...
Procurement refers to the sequence of calculated risks and allocation of responsibilities that align with the objectives and specifics of a specific project. The main methods of procurement include traditional design and build, management contracting, and construction management procurement. When implemented correctly, all procurement options can offer satisfactory performance within...
Introduction Yellow Air is an airline based in the UK specializing in long-haul flights. The company was floated and privatized, but a change in the tourism industry due to COVID- 19 pandemic has resulted in financial losses. Other factors that have imposed constrain on the organization include rises in fuel...
Problem Background Apple is well-known for its hardware, software, and service breakthroughs. Apple increased from 8,000 employees and $7 billion in revenue in 1997, when Steve Jobs returned, to 137,000 employees and $260 billion in revenue in 2019 due to their contributions (Podolny & Hansen, 2020). Diversification and innovation fostered...
Marketing management concepts refer to the philosophy used by businesses to direct their marketing efforts. Mainly, marketing concepts denote the philosophy that a business uses to identify and meet the needs of its customers, serving both the consumer and the company. The same concept may only be helpful for some...
Theory Using a variety of tactics that complement and support each other, integrated marketing communications (IMC) promotes a theme. Since combining conventional and modern marketing ensures that interactions encompass the finest of both domains and attract all pertinent audiences, integrated marketing methods have shown to be effective (Ang, 2018). When...
Teamwork is crucial in organizations for building strong employee relationships and performance. Teamwork is the reevaluation, negotiation, and adjustment of players who are mutually accountable for achieving common goals by taking cues from team members through constant communication. With increasing globalization, international and large organizations with geographically dispersed team members,...
Introduction This paper aims to comprehensively analyze the TUI Group’s business environment from the point of view of global aspects and a specific territory, the United Kingdom. Particularly, this document strives to interpret data obtained from the case study, the UK Government plan for restoring tourist destinations, and the annual...
Background Burgan Bank is Kuwait’s second-largest bank by assets and the country’s youngest conventional bank, founded in 1977. The bank serves primarily corporate and financial institutions, although it also has a growing number of retail and private bank customers (Overview About Burgan Bank, 2022, para. 1). Gulf Bank Algeria (AGB)...
The Trait Theory of leadership stipulates that leaders have inherited and learnable skills. This statement denotes that not everyone can become a leader because not all individuals are born with the required abilities. However, the research findings indicate that many, if not all, leadership skills can be learned by every...
Introduction Netflix is a movie streaming company that allows people to stream tv shows online for entertainment. The company was founded by Reed Hastings and March Randolph in 1997 and rented its first DVD a year later. Currently, Netflix has subscribers in over 190 countries, although some countries, like China,...
Introduction Operating with outdated corporate models and ideologies always seems comfortable but it is a means through which companies may cease to exist. Taking into consideration such risk, it is important that organizations remain flexible and change according to the demands of the external environment. The idea of the learning...
Introduction Bennet Distributors is an alcoholic beverage selling company whose primary focus is on improving the brand image and convincing the consumer perception considering the quality of its products. The company serves over 7100 clients in the country and sells a massive amount of 41 million bottles of beverages annually...
Introduction Since the Ford automotive market is prone to rather depressive trends, the company urgently needs new proposals and bold leadership that can restore its former success. In the first months of 2019, the sales decline was 2.6 percent, which is the largest recession since 2009 and the evidence of...
Introduction Self-reflective practice is a critical aspect that helps to develop leadership competencies needed by nurses. Reflection helps nurses learn from their experiences and search for ways to improve future performance. This offers insights into an individual’s weaknesses, strengths, and actions required to be executed to effectively and efficiently complete...
Executives can use many styles when leading a business, but research defines two major approaches to leadership – transactional and transformational. Transactional leadership includes a system of rewards and punishments that depend on the completion of tasks by employees (Ahmed, 2022). Such firms focus on performance and achievement of short-term...
I watched a video by the Muma School of Business and Finance on I’m Speaking Series – Conversations that Teach. The discussion is guided by Shree Sindra, the dean of students and a member campus dean at the Saint Petersburg campus. The current video captures the last part of a...
Introduction Nike Inc. is a globally reputed multinational corporation engaged in designing, developing, manufacturing, marketing, and selling apparel, footwear, services, accessories, and equipment. Established in 1964 and headquartered in Beaverton, Oregon, the organization has grown and expanded to become the leading supplier and manufacturer of sports shoes and apparel globally....
Purpose of the Credentials Opportunity The purpose of selecting ISO (International Organization for Standardization) certification credentials is associated with improving the processes within an organization and making them reach a high standard. ISO certification ensures that a system of management, the manufacturing process, the service provided to clients, or the...
Introduction Theories of management encourage professionals in senior positions to examine the needs of their followers and make informed decisions to support the intended objectives. Identity has emerged as a critical attribute capable of determining the overall success of individuals in any given working environment. In most cases, leaders rely...
Introduction The COVID-19 pandemic came as an unexpected and serious problem for most nations. The infection spread like a rapid-fire that caused governments to establish strict standards and regulations to curb the spread of the virus in its early stages. Some of the rules included social distancing, which at some...
Question:Â How can diversity fatigue be defined? The authors of the article focus on the concept of diversity fatigue. They mention that diversity fatigue develops when there is an inconsistency between what the managers talk about and what they actually think. In other words, when managers promote the ideas of diversity...
Introduction In sector of business, every customer have different satisfaction as well as the taste of each product. Therefore, supply chain management as discussed in the journal, focuses on the important issues that affects both the manufacturers, producers and customers during the production of a particular product. Customer satisfaction has...
Management accounting involves using information regarding the financial spending on the production process. It estimates the cost of a future project and compares it with the real cost when production begins. Management accounting is essential in businesses because it analyses the production costs and tries to maximize efficiency while controlling...
Abstract There are different structures that determine how organizations plan and execute activities to achieve their objectives. The major elements of an organizational structure include work specialization, the chain of command, departmentalization, the span of control, and authority (Lumenlearning, n.d). These elements are necessary for the coordination of activities within...
I was an intern at a medium-scale international organization that focused on researching different policies regarding business and venture capital in the region. That organization was a daughter company of a large media conglomerate; therefore, many organizational decisions were channeled to us from the main office. The media conglomerate has...
The Problem: Effects of Stress at the Organizational Level Differences in temperament and coping mechanisms can significantly impact the likelihood that a given work environment will be stressful. Psychological and other forms of emotional strain, maladaptive behaviors, cognitive impairment, and various biological reactions are stress-related disorders. Interpersonal and physical demands,...
Introduction Marketing communications is the process of transmitting information about the brand, its products, and services to the target audience through different interaction channels. Marketing communications are aimed at increasing brand awareness, building relationships with the target audience, and strengthening the emotional connection. Marketing communications help form a positive brand...
Introduction In the modern world, human capital is the most valued asset in any company or business. Due to this aspect, talent management has also become a sort after strategy to improve employee work quality. Proper talent management skills ensure that the right people are interested in the company and...
Every organization carries out activity strives for some kind of global goal: producing cars, providing loans, providing services. As a significant player in the global marketplace, Caterpillar Inc also presents its short- and long-term goals. The company’s global mission is to promote economic growth through infrastructure and energy development and...
Starbucks Business Strategies Core Competencies As a significant business, a company requires the convenience of core competencies that set them aside from other companies. Research by Barney (425) conceptualizes core competencies as a situation where a company strategically is considered successful by perfecting a few critical skills or knowledge areas...
Currently, the practice of international trade is increasing, with several businesses setting their operations in different countries across the globe. Every business organization has its own culture and how it affects the overall functions. Globalization has brought people from various parts of the world to conduct commercial activities together. Individuals...
Background The fast-food industry has been on the rise in the recent past and McDonald’s is a global brand that has existed in the market for a long period. It has applied different strategies to maneuver worldwide and grow its consumer base. The fast-food industry requires fast and reliable service...
The important role of power within an organization and its different forms was discussed in interviews with Rainbow Days company’s CEO, middle manager, and a new employee. The interviews illustrate how within one company, employees from different layers of the organization could have different opinions on the role of power...
Introduction to Social and Organizational Change Transformation arises in response to national and global events, the physical surroundings, and how organizations are designed and execute transactions within the universe and beyond. BCF Technology merged with Echo Control Medical (ECM), which later saw an acquisition by IMV Technology, creating IMV Imaging....
Introduction To become an effective leader, one should develop and use strong leadership strategies. This presentation will focus on four important strategies of a leader: communication strategy, conflict resolution strategy, delegation skills, and teamwork development strategy. Each of these strategies is important for guiding organizations effectively and helping them avoid...
Personal Leadership Plan Leadership excellence is a result of good theories in practice and the right personnel to execute them. Good leaders can be born naturally with the ability or learn it over a given period. Workplaces worldwide vary in many ways, and the dynamics of human resources are also...
Abstract Nowadays, the financial analyses of big organizations make a rather significant contribution to the development and exploration of current financial leaders in the market. The organization of Apple, its structure, financial intricacies, and structural decision-making systems inquire special research. Hence, this paper is dedicated to doing a comprehensive financial...
Introduction The company endeavors to introduce Quench Energy, the latest product in the energy drink line, in the next fiscal year. This marketing plan outlines the marketing and advertising efforts for the new product. It provides a marketing analysis of the current marketing position of its competitors, collaborators, business climate,...
Introduction Generally, in any industry, companies aim at maximizing the available opportunity to become the market leader. Business enterprises rely on the criteria and strategy formulated by the management board to enhance their ability to execute and work towards the firm’s set goals and objectives. Proper strategic management in the...
Introduction Companies often target luxury goods to people who are willing to buy additional products due to an increase in income (Pham & Pearce, 2019). Gucci, Louis Vuitton, and Chanel are commonly known luxury products in the fashion industry (Management Association, Information Resources, 2018). Similarly, Rolls Royce, Ferrari, and Bentleys...
Transformational leadership is the model where leaders motivate and influence their followers, leading to their psychological empowerment and development, enabling them to work more efficiently. While this theory is sometimes rejected as unreliable, it still provides much helpful knowledge in all aspects of leadership. As an effective leader, I would...
Problem and Objective This paper aims to provide a critical review of strategic management, focusing on a resources-based approach and industrial organization view. Based on a strategy, a company develops its marketing and competitive strategy (Barney et al., 2001). There are two main models to realize the strategic preferences of...
Coca-Cola. Company Information Coca-Cola has been a successful company Available in more than 200 countries In greater quantities thanks to machinery Its products are affordable and accessible Should embrace a low-cost operating policy Entail both voluntary and involuntary layoffs Organization Background Been a force for positive development In 1886 at...
Strategy is a critical and integral part of the functioning of a human company. It is a plan that includes various actions of employees and organization departments, providing a complete understanding of the goals of the work. The most important aspect of the strategy implementation (SI) is the formation of...
Introduction Analysis of the financial health of companies is crucial for predicting the future performance of stocks. There are several aspects of financial health assessment, including calculation of free cash flows, liquidity, profitability, efficiency, and leverage analysis. The present paper identifies two stocks from two different stock exchanges, calculates free...
Background Information of the Coca-Cola Company The Coca-Cola Company is one of the oldest and most enduring companies, which has proven consistency in its product and management. This essay seeks to address the company’s prowess of its history, management, organization structure, management style, mission and vision, and legal structure. The...
The article, “The relationship between social media usage in the workplace and employee productivity in the public sector: A case study of government departments in Harare,” by Tawaziva Wushe and Jacob Shenje, is focused on social media being the primary method of communication in the modern world. To be more...
Introduction Supply chains are a vital part of any business operation. They exist as a lifeline that determines when products, goods, and services are able to be delivered to their intended audiences. The process of managing a supply chain requires coordination and expertise between various parts of an organization, as...
Introduction Air transport is one of the growing businesses due to increased globalization and the presence of technology. Delta Airlines has been in the airline industry since 1929, after its creation in 1925. This report explains major general environmental segments that affect the existing air transport Delta Airlines offers. It...
Introduction The global environment of today is constantly changing, with the emergence of new markets and appearance of worldwide trends. Countries that were not considered to be optimal for business development just a few years prior are quickly growing in all of their industries, providing companies with ample opportunity for...
Existing Business Processes Music Mates, being an independent musical band, uses the most uncomplicated business process model. It is explained by the small size of the organizations and the fact that the band performs as an agent and musicians at the same time. The free distribution of music has helped...
Coca-Cola is a soft drink company with factories all over the world. The Coca-Cola Company produces sparkling water from sugar, sucrose or corn syrup, caffeine, phosphoric acid, caramel color, and natural flavors. The company has manufacturing facilities in over 108 countries on the six continents of North America, Latin America,...
Risk management is a process whereby a company identifies, assesses, and controls its earnings and capital threats. The risks can result from legal liabilities, financial uncertainties, strategic management errors, technology errors, natural disasters, or accidents. Risk management is termed as an essential element of good governance and management. It consists...
Introduction The article seeks to justify applying marketing logistics in developing business processes. It was co-authored by six scholars drawn from different Russian universities and state agencies. Their thesis is that adopting marketing logistics in enterprise systems can support business development strategies in today’s dynamic market environment. The article notes...
Sam Walton (1918-1992) – the Walmart founder, talented entrepreneur, the son of farmers’ family, the king of retail. He made his way from a farming family through military service to his first steps in business. He liked working in retail, he went shopping only in order to get ideas for...
Risk Management Strategies Risk management strategies are created to help health care organizations manage risks and ensure patient security. Firstly, companies should make sure that employees, both medical and non-medical staff, adopt a reporting tendency. If incidents that could place a patient at risk are reported to the relevant authority,...
Introduction PepsiCo is a multinational organization in the United States that manufactures, markets, and sells non-alcoholic beverage products such as carbonated soft drinks, cereals, and snacks. The company has an extensive product portfolio comprising of at least 20 brands. Currently, its central base of operation is located in Harrison, New...
Introduction Compensation is a fundamental component of the employment relationship and combines the extrinsic and intrinsic rewards received by employees for performing their jobs. It encompasses all the intrinsic and extrinsic payments made by a company to individuals for services rendered. However, despite their integral role in such aspects as...
Measures used to evaluate an organization’s performance versus its strategic goals are known as Key Performance Indicators (KPIs). KPIs are used in a variety of ways by organizations to measure their progress toward their goals. For example, key performance indicators (KPIs) can be used to track several aspects of an...
Abdulla Elyas Abdulla Elyas is a co-founder of a ride-hailing company, Careem, the number one car booking app for affordable and reliable transportation in MENA (Endeavor UAE, 2018). He was born in Saudi Arabia and raised in Germany. He graduated Magna Cum Laude with an MSc degree in Computer Science...
Change is an unavoidable, but dreaded, part of running a business, which naturally incites uncertainty and contradictory reactions among employees. Certain employers tend to suppress any resistance without dialogue or negotiation, which is neither only nor the most efficient way to face evolution. The change management models are intended to...
The Singapore MICE Forum in Singapore was organized amid the COVID19 pandemic. The event was limited to the one-on-one interaction that would see many business people and organizations come together for the event. The event delivered a keynote address, which concentrated on how activities will grow in the long term....
Background Decision-making is self-explanatory – it is the consideration of the possible scenarios and consequences and the eventual choosing of one. For a manager, decision-making is often a complex and challenging mission, due to the mounts of responsibilities that they have. Both on the business side and on the social...
For a country to oversee economic growth and development, small and medium-sized enterprises (S.M.E.s) are important for entrepreneurship innovation. In this regard, the economy of a nation is entirely dependent on the economic power of its existing and new ventures (Kotey and Sorensen, 2014). As such, federal governments must initiate...
Background Social responsibility is integral in any organization’s general performance. Societal obligation improves the monetary performance, therefore, enhancing the growth of the company’s maximum income in the competing market (Lattanzio & Litov, 2019). Previous literature shows a consistent association between societal accountability and the general and economic outcome of an...
Introduction Risk management is one of the priorities of the company during the implementation of processes and activities. Risk-based planning is constantly encouraged by the top management of the organization. The risk management team identifies techniques to assess potential issues for the business. Its primary responsibilities are adopting an effective...
New product development has recently emerged as a source of competitive advantage. It contributes to business growth, ensures continuing business success, and enhances profit performance. Therefore, business planning and processes involved in new product development are crucial in strengthening a business’s competitive advantage. This paper addresses the main issues that...
Abstract This paper will show the analysis of the financial statements between the years 2010 and 2011 for Marks and Spencer. It will also show the analysis of the ratios for the same two years, 2010, and 2011. Furthermore, the paper will show the significant changes between the years and...
The Coupling Elements of the Production Workflow at DELL DELL implements the Just-in-Time (JIT) or “build-to-order” model which facilitates the coordination of different production processes and increases supply chain flexibility (Songini, 2000, par. 2). The company uses the information technology (IT) system that allows it to integrate different organizational workflows...
Introduction Disagreements within work environment are unavoidable. If managed prudently, such disagreements can act as a medium for change and may have a positive effect on workers. On the contrary, if conflicts are not managed well, they may have a negative impact on job performance and worker satisfaction. When disagreements...
Introduction Diversity at the workplace refers to the variations exhibited among individuals who serve as employees in an organization. The attributes which display the broader scope of differences between people are gender, age, race, skills, ethnic background, the language of communication, and religion, among other defining characteristics (Manaf & Yazen,...
To begin with, a fruitful organizational culture is frequently based on the set of values, expectations, and customs essential for an institution’s operations. As a result, such guidelines seem the driving force for setting goals that the company should reach to gain business success. Consequently, to assess its culture, the...
Introduction The corporate culture of a company influences its stakeholders’ moral judgments. A strong corporate culture is essential in influencing employees to act and speak honestly. The characteristics of a company’s culture determine the nature and quantity of business that it attracts. There is a strong correlation between corporate culture...
Introduction A contract refers to a valid agreement of two business entities or individuals whereby each of the parties involved is supposed to or not to do a specific thing. The agreement does not include what the parties involved believed or understood about the meaning rather than the meaning documented...
This ad presents new series of Samsung smartphones – A series, the most democratic in prices, and, at the same time, is characterized with excellent functionality. The brand maintains a constant pursuit of innovation and is ahead of market trends in both functionality and price/quality ratio. This is a company...
Introduction The legal deliberations and pronouncement, in this case, absolved the defendants United Parcel Services Inc. (UPS) in the case of Sarah Crone v. United Parcel Services, Inc. 301 F 3d 942 (8th Circuit) (2002) because the applicant, Ms. Crone could not conclusively prove that her being overlooked for promotion...
Strategic Overview Wal-Mart Stores, Inc. is a global retail chain that takes pride in being the largest company in the industry throughout the world. Wal-Mart is headquartered in the United States of America, but runs its stores in Europe, Asia, and South America. The company sells a wide range of...
Introduction It is hard to disagree that to build capability that successfully meets business needs and allows a company to work as a whole and achieve its objectives, it is essential to consider the state of its managers and employees. In other words, strong and competent workers who are sure...